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Jungle Communications Newsletter - Alternative Fuel
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Alternative Fuel - New Ways to Power Your Marketing

Historic though it was, this year’s Oscar Awards delivered most heavily through its peripherals—Barbara’s gallant farewell, a vibrant performance from the Legion of Extraordinary Dancers, and of course, George Clooney’s wildly expressive eyebrows (What was that all about?).

Strangeness notwithstanding, Alec Baldwin and Steve Martin worked quick caricatures of Clooney and many others in the house, nearly—at a few points—channeling the spitfire jousts of Dean Martin and Don Rickles that made America roar.

But yet it dragged. Not surprisingly, ‘Hollywood’s SuperBowl’ attracted lazy ad attempts vested deep in silly (Kohl’s) with almost no celeb-recognition. The iPad held its own as the most exciting tease of the night. That nanotechnology made the most splash almost seems foreboding, because like newspapers, the event has lost its reach and appeal. Maybe the future will see the whole event as a tightly edited 30 minute podcast, sans adverts and an Apple exclusive.   

Or, rather than ball gowns and the like, what if future award winners were let loose with cameras, lights and a budget to help Oscar get his groove back? Now that would be Olympic, and definitely worth being up past bedtime.


Jungle Welcomes_________________


Great Experience and Passion to join the Positivley Wild!

Sandy Comarcho comes to Jungle Communications Inc. as a Marketing Consultant. Sandy has over 20 years experience as an Account Executive in print & online media at the largest newspaper in New Jersey, The Star-Ledger and nj.com. She earned a BS degree in Marketing & Advertising from Fairleigh Dickinson University in Teaneck, NJ.  She is also the sister of Jungle’s own Finance Director, Francine Comarcho – Mikhail.

Prior to joining the JUNGLE team, Sandy has successfully managed local and national corporate, educational and institutional accounts which include many of the major Pharmaceutical Companies, hospitals and healthcare groups.  Several New Jersey and New York AUTO Dealerships leaned on Sandy’s expertise to help them successfully recruit new talent.

She also served the Star-Ledger by acting as liaison between the publishers, advertisers & advertising agencies as she was one of the newspaper’s primary recruitment consultants for advertising agencies nationwide. Over the years Sandy has represented the company at various job fairs & trade shows and looks forward in contributing to the success of JUNGLE.

All in the Family_________________
What a wonderful world its become

Gee, Officer Krupke, We're down on our knees,
'Cause no one wants a fellow with a social disease.

Smartly penned a half-century ago by lyricist Stephen Sondheim for the classic West Side Story, these words still hold true, but the question at hand is whether anybody knows—or cares—that they’re afflicted.

The Facts:

  • Every concern and party from the Johnson’s Family Vacation to the latest and greatest from ConEdison, Oprah and Those Who Are Mad at Proctor & Gamble has a presence on FaceBook, Twitter, Digg and the like. Dependent on the entity, they have either garnered staggering amounts of fan-followers (i.e., Twilight, with 4.5 million) or barely a blip in the webisphere (i.e., Zales, with 1,514 members).
  • In unprecedented fashion, 2008’s presidential election made handy use of electronic chatter, with President Obama logging a cool 7 million FB fans and 3 million Twitter followers.
  • Innovations like the CNN/YouTube debates bolstered electoral participation a real way, giving rise to a sense of ownership of the process on the part of many younger, more tech-savvy Americans.
  • Though they are called social networking sites, the most mundane (ConEd, 244 members) things have sought position there too.
  • Information going viral has morphed the court of public opinion into a gargantuan entity difficult to track or predict.

All of the above and more begs the question: Are these sites an evolution from the social of old, at which people exchanged pleasantries, made sure they saw and were seen and generally remained connected? What of the notion of friends? Are the alliances forged with a click in the same realm as those begun in preschool, third grade or college, even? Perhaps a new lexicon is in order—a reframing of sorts. Twitter’s follower concept is a bit less personal, but forget not the fate of the lemming.


  • Acute information overload embedded with an extremely addictive and wave-borne contagion.
  • Much ado about nothing

Suppose social networks have diminished boundaries and all a company need do is place a nouveau social butterfly at the helm of their e-marketing. FaceBook claims a potential audience of 350 million active users, and Twitter clearly has millions of its own so why not? Perhaps at this juncture the more important question is why. Does ConEdison really need a place on our social landscape?

So what does it all mean? A blurring of lines between service, retail, politics, consumer, antiestablishmentarian, etc.? Are we all a part of one humungous clique? Are barriers a thing of the past? If so, marketing speak will indeed have to become brand new and able to speak to all of the people all of the time. Or perhaps, some of the people all of the time,


  • Prolonged bouts of engagement, most likely with little decline. Ever. Activity will be markedly more pronounced dependent on social and political events. Communication will continue to fragment and be increasingly parsed.

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Jungle Faves_____________________


Novel and nifty innovations that make good sense

‘Tis no small truth that those who speak first, fastest and well get the job done. Last year saw continued re-applications of the word communication by way of smart phone, social network, podcast, webinar and the like. We also marveled at the incredibly viral nature of it all, just as the Fabergé Organics Shampoo commercial of old said: “and they’ll tell two friends, and so on, and so on, and so on…” While tech brokers like T-Mobile wow the masses, catch it on screen and send it to the world, young guns all across the globe with a thesis and a camera gain celebrity despite Tinsel Town (i.e., Fred). We salute forward thinkers who are upwardly (electronically and technologically) mobile and the tools they use:   

Mobile marketing—any and all of it, including Chase Bank, Associated Press, Netflix, the Amazon Kindle, Pandora, and dictionary.com

Social networking—Facebook countdowns, text blasts and banners, all of which we saw add a significant push first hand to our own Prayer in the Square campaign last fall

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Taking Root_____________________


Smart things we love
Knowledge Generation Bureau (KGB)

Who needs Snapple facts anymore when KGB has all of life’s answers? The smartly titled information service is an amalgamation of world trivia without the hassle of electronic rabbit trails. Text your question to 542542 and KGB special agents will have a response to you within seconds. Really; try it for yourself. Of course, not even the most mundane information is free, so before you get hooked, beware the $.99 charge per response. Founded in 1992 as INFONXX (which most have probably never heard of), this outfit knows a thing or two about branding. Its 2008 makeover and January ’09 launch as KGB, servicing the U.S. and U.K., included a pithy TV campaign that attracted people of all strata. After all, who doesn’t want a quick answer these days? KGB gets props for its fresh and intelligent twist on the information age accented with a good old fashioned dose of rebranding magic.

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Straighten up & Fly Right_______


Sounds of Renaissance
One of the nation’s largest retailers comes around

Last summer JC Penney made bold and fresh moves, ostensibly to attract the back to school shopper, but also to give the over-a-century-old retailer a needed facelift. Like most other wise hawkers of goods, JCP is hedging its bets on the young and the restless, who look good if nothing else. The colorful spots were spunky, even evoking runway glamour (with backpacks and moving atop lunch tables) and definitely a departure from the days of polyester and big blue bouffants. It seems the last summer's hit was worth it; JCP reports comparable store sales in November at a much smaller decline (5.9%) than last November (11.9%). Not coincidentally, women’s apparel and shoes are the categories registering the most improvement. In need of a makeover or not, JCP still knows how to move a crowd, and that is the mark of experience.

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The Early Burd Really Wants the Worm: Walmart and Target battle for coveted ground

The day after Halloween, top dog Walmart came out swinging with practical, pithy appeals to Middle America—and everyone else its net could reel in for Operation Major Sales 2009. “Christmas costs less at Walmart” unabashedly leapt right over Thanksgiving—which people will celebrate no matter what—to insist that there is a way to do Christmas, even if the budget is significantly smaller. A smart and extremely relevant message for today, as discussions around basic healthcare rage on Capitol Hill and far too many Americans are struggling to put food on the table, much less plan their discretionary spending. In the other corner (at a slightly later arrival time) we have Target, with a significant swing in its own right. The promise? Fashion, electronics, décor at incredibly low prices. Of its Christmas spots, one of the best has to be “Confession,” in which a tween begins to blab of all her sins because she’s been naughty, not nice. Second runner up is “There Yet,” where a surprisingly fab gift prompts a gal to tell her dinner date she thought their relationship hadn’t reached that level yet…awkward, but we get it. 

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On the Vine______________________

jonasGod Goes Underground
Times Square Church with the help Jungle recently launched their new ad campaign to reach New York City's commuters underground. Manhattanites are sure to see who God is in over 1,000 SUBWAY CARS

After over 20 years of servicing athletes and chiropractic patients throughout New York, Jonas Chiropractic has sought Jungle out to re-brand and launch their new practice to stand out from the competition.

gwgThe Movement
Look who's gone outdoor, underground and over the river, and entered the web with a bang?! Staten Island Association of Evangelicals has rallied up their troops to start their very first major campaign declaring that millions of New Yorkers are Really, Really Good With God. With the help of Jungle you wont be able to miss any of their Message in Staten Island.
Good with God

In This Issue

Jungle Welcomes
All in the Family
Sounds of Renaissance
Jungle Faves
Taking Root----------Walmart v.s. Target
On the Vine

Outer Limbs

What Were They THINKING??? The Chevy Volt Song and Dance

Online Research to make participants co-researchers rather than respondents

Good News From the HR office: Digital Media and marketing gigs may be more plentiful in 2010

UPS extends mobile application to the BlackBerry

Beverage Giants Team up in campaign to remove SODA from schools!

Whole Foods debuts first Facebook app, promoting nonprofits

Kraft Makes a Bet on At-Home Eating

Netflix vs. the Hollywood Studios

iBOX - Af's hot pix

Times Square Snow Ball Fight!
Times Square Snow Ball Fight
Oprah 24th Season Opener - Flash Mob Surprise!
Oprah 24th Season opener Flash Mob Surprise

Evian Roller Babies!

Evian Roller Babies international version

Audi R8 on Ice!!!
Audi R8 On Ice!


Featured AdvertisersBergen Harley-Davidson

Jungle Communications

Naadu Blankson-Seck

Patrick Michael

Suzzette Collazo
Francine Comarcho-Mikhail
Sandy Comarcho
James LaBoo
Sam Mikhail
Nathan Morcos
Chris Occhipinti
Evan Santiago

© 2010 Alternative Fuel is a publication of Jungle Communications, Inc.
It is our belief that extraordinary clients deserve extraordinary efforts. Are you EXTRA-ordinary?

Jungle Communications, Inc. is a full service Ad Agency specializing in:
Advertising | Brand Creation | Web & Interactive Marketing | Graphic Design | Media Planning

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Contact Jungle: T 201.432.7300

Visit the official God Is web site Good with God